LUCIRE: Less Trendy, More Targeted

"Brightening: all-ages Euro-beauty, including products from Poland, Sweden, and France. Outdoors-inspired products from Malibu, northern California, Canada, and Africa.

Products to watch: Zatik, Veriphy, Wine Country Botanicals, Scandic Beauty, Céla, Osea (an oldie, but a goodie), Nala Care, Lanima, Marine & Vine, Simris"

READ THE ARTICLE